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HOMEOWNERS
Homebuyers are motivated to purchase a home knowing that their mortgage payments can be reimbursed back to them. When homeowners complete the Program, their financial wellness is significantly stronger than similar homeowners who did not participate in the Program. Homeowner participants benefit by; higher credit scores, lower debt, increased savings and an overall positive behavioral approach to personal finances.
Benefits to Homeowner:
- Motivates homebuyers to purchase
- Reimbursement of mortgage payments builds homeowner's cash reserves
- Protects homeowners by paying their mortgage in case of loss of employment
- Protects homeowners from any type of unforeseen financial difficulty
LENDERS
Lenders benefit greatly from the Program. The confidence in marketing and closing loans utilizing the Program will increase production volume and greatly lower the risk of delinquencies.
Benefits to Lender:
- Increases production volume
- Reduces delinquencies and Early Payment Default risk
- Assists in managing HUD Neighborhood Watch statistics
SELLERS
Sellers benefit because they now have a unique tool to set their homes apart from all other homes. The concept of, "Your Mortgage Payments Reimbursed" is easily understood by homebuyers and easy to advertise.
Benefits to Builders/Sellers:
- Increases home sales
- Unique builder marketing opportunity in all channels (Radio, TV, on-site, etc.)
- Identified leader in the industry providing actionable community assistance
- Promotes favorable attention to brand
- Improves customer satisfaction scores
- Social Marketing builds on corporate goodwill and assistance
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